Interactive Design Workshop

Some very interesting tips and advice.

Design is not art. You can use art in your design, but design is for business and for commerce. Design uses Engineering processes.

Strategic design. Sell them an experience that they have control over.

When starting out, sell then the content, and give them the consultancy for free. Consultancy involves research about their market and future trends. Investigate into keywords and focus on a 'themes' and expand the story around those themes.

Always think of your audience.

Google- I Want Your Soul

The digital media revolution, has liberated producers to express themselves and be critical in a new media environment, therefore becoming their own advertising agency and production company. This is the new media, where we can convey ideas and stories with simple graphics and audio. We dont need advertising agencies, or production companies. We can create this without any middle-man, just a small design team of 2 or 3 people.

I look forward to Australian WiFi becoming so much better an matches Shanghai standards that you can do business anywhere, without an office, and a team of people in different countries.